There isn’t a moment of the day or night that Rob Floyd doesn’t have a cocktail programming running around the world. He is currently training over 2000 mixologists and bartenders through his Rx Liquid Chef division, he created a new concept in how to train teams and get incredible results for his global partners. For 5 years he has appeared on the hit TV show Bar Rescue garnering 3 million viewers a month. He is also cited in publications worldwide like Esquire, Forbes, Maxim, and People Magazine. He has also written and appeared as an industry expert for a variety of media outlets including the Wall Street Journal, Times of London, CBS, and Fox among others.  His greatest niche is to create a new way that changes the story of beverage and how it is celebrated.

After designing drink menus for the Oscars, Emmys and Grammys  Rob went on to found Rob Floyd Entertainment (RFE). The divisions in the company COCKTAIL THEATRE, SIP BOLDLY, and RX LIQUID CHEF focus on entertaining guests with a world wide beverage entertainment concept, Working with brands and keeping them ahead of trends as well as helping them achieve spectacular growth, and training and creating beverage concepts for global partners.

Rob and his wife Megan have partnered to “Pay it forward.” They have partnered with Just Keep Living, Matthew Mcconaughey’s fantastic charity to work with High school kids and Camila Alves “Women of Today” to empower women all over the world. They also work with UCLA hospital providing needed supplies for families facing difficult moments in ICU’s.

He hopes that by inspiring a belief in the all-around experience of drinking to change the way people approach alcohol, empowering them to appreciate the whole moment, to engage in a process and a passion, and to relish the adventure. Sip Boldly.

Rx Liquid Chef

Rx Liquid Chef builds beverage programs and concepts around the world for the leading hospitality companies. Currently training two thousand bartenders and mixologists, at every hour every day there is a program that runs Rob’s groundbreaking cocktail experiences.

Cocktail Theatre

Created exclusively by Rob Floyd, this intimate stage performance is the ultimate sensory experience. Performed around the world entertaining Fortune 500 companies and celebrities alike, this traveling beverage-laden play is a whimsical blend of cocktails and spirits with the stories and characters that created them.

Sip Boldly

Sip Boldly is a division that partners with beverage companies to penetrate and grow in markets all over the world.

Pay It Forward

Rob and his wife Megan partner with great causes from Mathew Mcconaughey’s Just Keep Living, Camila Alves Women of Today and annual toy drives to help children and parents facing tough times in ICU’s around America.